Video Content for Michigan Gyms

If you’re interested in video marketing for gyms in Michigan, here are some simple strategies you can use to inform and convert prospects. The only tool you’ll need is your phone. If you’re not clear on the types of videos to create, read our article What Type of Video Content Do I Need for My Business?

#1 Build a Social Media Personality for Your Michigan Gym

What to Include in Your Gym Videos

The Atmosphere: Highlight what makes your gym inviting. Show people participating in group classes and enjoying the environment. Focus on emotion. Show smiles, effort, and energy.

You: Record yourself answering common questions, like membership costs or class schedules. Include client interviews to build credibility and show real outcomes your members have achieved.

A great approach is the “They Ask, You Answer” philosophy by Marcus Sheridan. This strategy fits well with creating helpful video content.

Where to Post Gym Video Content

Here is a quick guide on where to share your content:

• Facebook: Great for reaching homeowners and higher-income locals.
• Instagram: A balance between casual and younger audiences.
• TikTok: Primarily younger users; good for fun, informal clips.
• YouTube: Prioritize only if you’re producing long-form content.

At minimum, I recommend posting to Instagram & Facebook using Meta Business Suite. This makes it easy to schedule your content. For quick vertical videos, consider adding YouTube Shorts too.

Simple Gym Video Editing Tips

You don’t need flashy edits. Just add a clear title to the beginning of your video like “How long does it take to get fit?” That way viewers know exactly what question you’re answering. Keep it useful and direct.

Choose a thumbnail that displays your caption text clearly. When users scroll, they’ll immediately see what each video covers. This makes your content easier to navigate.

Once edited, post the video. Don’t get stuck in perfection. Your first few posts won’t have huge reach. The most important thing is to start and stay consistent.

Bonus: End your videos by inviting viewers to ask questions in the comments. This will help you generate future content ideas.

#2 Stay Consistent with Your Gym Content

As a business owner, you know that marketing takes time. That’s why it’s important to stay consistent with your video strategy. Set manageable goals, like posting once a week, and build from there.

Need Help with Michigan Gym Videos?

If you’re looking to improve how you use video at your Michigan gym, feel free to message me directly at luke@atlas.video or visit our contact page.