Grand Rapids Home Service Company Video Production
If you’re interested in Grand Rapids home service company video production, there are several ways to appeal to residential prospects. Most videos you create will fall into one of the categories below:
- Broadcast & Streaming Commercial Ads: Traditional commercials aired on TV or streaming services.
- Organic Social Media Videos: Videos posted on social media without paying to promote them.
- Social Media Ads: Paid video ads that run on platforms like Facebook, Instagram, or YouTube.
- Internal Videos: Content used within your company, such as training or sales demo videos.
- Website Videos: Videos displayed directly on your company website.
To learn more about these categories, read our blog post on What Type of Video Content Do I Need for My Business.
Your starting point depends on your strategy, but the long-term goal is to build a complete marketing mix. Still, take it one step at a time.
What I Recommend for Home Service Businesses Starting with Video
If you’re a home service company investing in video production for the first time, start with Website Videos. These include an Our Story video or a Client Testimonial video. These videos work well across different channels and are easy to use in sales and marketing. You can send the Our Story video to new leads or share the testimonial to reassure potential customers who are still deciding.
What I Recommend for Businesses Already Using Video Production
If you’ve already invested in video, focus on understanding the full marketing mix. Think about where different types of videos can support your strategy. Every business is different, so experiment to see what works and track results over time.
Experts suggest spending 10–30% of your total marketing budget on video production. If you run ads, post on social media, and use video on your website, keep that guideline in mind. For many home service companies, the biggest decision is whether to hire an agency or bring on an in-house videographer.
Hiring a full-time videographer is ideal if you can afford it, but it’s a big commitment. Many companies prefer working with agencies as “fractional” team members. Instead of paying $50,000 per year for a videographer, you can pay an agency per project. For example, you might spend $5,000 on a video project and get high-quality content without a long-term hire.
If You’re in Need of Video Production
If you have any interest in learning more about Grand Rapids Home Service Company Video Production, feel free to message me directly at luke@atlas.video or visit our contact page.