How Much Does Video Production Cost for a Business?
How Much Does Video Production Cost for a Business? If you want a quick answer, expect to spend around 10–30% of your total marketing budget. That’s a good starting point.
The full answer depends on several factors. Where will the video appear? What’s its goal? Who is the intended audience? A reliable video production company will ask you these questions before giving you a quote.
The “Discovery Meeting”
The “Discovery Meeting” is the first step. It’s where we, as a video production company, sit down with you to learn about your brand and see if we’re a good fit. Some companies call this the “Kickoff Meeting,” but the idea is the same. During this conversation, we focus on two things: Your Brand and The Video(s).
Your Brand
Every video production company has its own process, but most of us want to learn the same core details. Before diving into the video itself, we like to understand your business. We’ll ask about your mission, your values, and your market position. To make the most of this meeting, prepare to talk about these key aspects of your brand.
The Video(s)
Once we understand your brand, we move on to the video itself. At this stage, we’ll ask detailed questions about what you need. Because video is a creative process, pricing depends on many factors. Think of it like building a house. You can’t get a quote without sharing the size, location, and finishes. Video production works the same way-each project is unique and needs a clear scope before any planning begins.
To get a better sense of what’s possible, it helps to understand the different types of commercial videos available. Check out our article that explains the options in detail.
The Proposal & Quote
After the Discovery Meeting, we take our notes and get to work. We brainstorm creative ideas, look for inspiration, and review past projects that might fit your needs. Then we present everything, like the concepts, samples, and the full cost, in a clear proposal.
About Us
At Atlas Video we strive to provide the most information possible so that you can make an educated buying decision. If you’re interested in exploring video production for your company, I’d love to have a conversation. Even if we make it through the proposal and you don’t move forward, there’s no pressure. All that does is ensure you’re well educated when the time comes to pull the trigger on video production.
You can reach out to me directly at luke@atlas.video or on our contact us page.