Commercial Video Production

Commercial video production is the service of creating high quality videos for brands to promote their products, services and/or branding. At is core video production is simple, and becoming a director is very simple. From Screenwriting from Iowa’s article:

“Shoot something. No matter how small, no matter how cheesy, no matter whether your friends and your sister star in it. Put your name on it as director. Now you’re a director. Everything after that you’re just negotiating your budget and your fee…”

James Cameron, Director of Avatar 1-3, Titanic, etc.

Althouhg he’s talking Hollywood, this holds true for commercial video production as well. I have clients who want to be completely hands off and tell me to take creative freedom. I have others who invest their time heavily into the video production procees and are phenomenal creative minds, which they usually don’t even realize. Regardless of creativity, there are certain types of videos that are often produced.

Types of Commercial Videos

• Television & Streaming Commercials – Short, high-budget ads designed for TV or streaming platforms like YouTube, Hulu, or social media.
• Social Media Ads – Bite-sized, engaging videos tailored for platforms like Instagram, TikTok, Facebook, and LinkedIn.
• Brand Films – Story-driven videos that showcase a company’s mission, values, and culture.
• Product Videos – Demonstrations or highlight reels that show how a product works and its benefits.
• Corporate Videos – Internal videos for training, onboarding, or investor presentations.
• Testimonial Videos – Customer reviews and success stories that build credibility and trust.
• Explainer Videos – Short videos that break down complex topics or services in an easy-to-understand way.

The Process

It always helps to understand the process of something that you may be investing time or money into:

1. Pre-Production – Concept development, scriptwriting, storyboarding, casting, location scouting, and planning.
2. Production – Filming the video with professional cameras, lighting, and sound equipment.
3. Post-Production – Editing, adding effects, color correction, sound design, and finalizing the video.
4. Distribution & Marketing – Placing the video on the right platforms (TV, YouTube, websites, social media, or paid ads).

Why Businesses Invest in Commercial Video Production

Investing in video production can be a vital part of increasing engagement, brand awareness, improving conversions, or benefitting SEO.

If you’re interested in seeing some of Atlas Video’s video production work, click here →